Forum Posts

Sohel Chowdhury
Jul 16, 2022
In Welcome to the Forum
Dig into the data We need to find the phone number list people who can translate the data to tell a story. Too often, companies make decisions on unimportant metrics or metrics they measure without success. To separate the phone number list signal from the noise, you need to find the people who understand what the data is telling them and can translate it to the leaders who fund your budgets and make decisions. Say and think Exceptional storytellers and strategic thinkers are indispensable. I work for a media company, and we're in the storytelling business. If you're part of our team, we need you to think strategically about brand partnerships, whether you're on the phone number list creative or management side. I can teach content marketing, but I can't teach this. Oh, and being meticulous yeah, that too! Look for trained journalists People in journalism already know that success requires a constant focus on telling stories that audiences want to hear. Plus, most have honed the phone number list skills to ask people to talk about a topic, listen carefully, and follow up with great probing questions. This makes them ideal candidates for interviewing buyers about decisions the company wants to influence and creating buyer personas. Don't forget project management Among the phone number list skills on my list are managing and organizing projects. A strong content program means LOTS of projects and variety. It can be difficult to manage multiple projects with many contributors, media, reviews, approvals, edits, and a ton phone number list of collaboration. Content marketers need to be extremely well organized and have strong project management skills to keep everything running on time and on budget. Strong project management also allows you to be flexible to adapt to inevitable schedule changes. Make it personal I'm particularly looking for people who "create" for themselves, not just for work. If they're creating content or building technology for themselves, that means they're experimenting and exploring because they care. If they're only doing it because it's necessary for the phone number list job, they might not like it enough to be successful on my team. I want doers and doers. The phone number list skills that come out of that are the kinds of skills I'm currently looking for. I want people who can open a webpage, app, or blog and tell me how they did it, what they learned from it, and how it will help us achieve our goals. Listen and observe without stalking A skill often undervalued but still at the phone number list top of my list is content facilitation – the ability to glean and distill the best and most relevant information from a subject matter expert, client or phone number list customer. 'a customer. Content facilitation is the ability to interview to the limit - listen carefully and change the line of questions on the fly to discover the even bigger and better story at the end. The second highest trait I look for is a pure obsession with understanding the phone number list buyer. It goes way beyond personas. I'm talking about the strategist who would hunt down buyers if it were legal - just to get into their heads. These candidates are fascinated by how buyers operate, how they feel, and what they do during their decision-making process. The phone number list result - ridiculously relevant and mind-blowing content.
What skills are needed to be a good phone number list content marketer? content media
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Sohel Chowdhury

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